Client: The Royal Academy of Dance
Challenge: Refresh the look and feel of RAD publications avoiding the cliché image of a ballerina in a pink tutu.
Solution: Bold use of typography and stylised photography to give RAD a more modern look. We also focussed the imagery on rehearsal shots showcasing the variety of dance styles and practices RAD are involved in. We included some less stereotypical subjects, i.e. young male dancers to convey the diversity of RAD students.
– Designed at HudsonFuggle